Marketing Communication

The company that concentrate only on the supply of good products at attractive prices surly will not succeed. Today marketing is something more. The core of marketing is communication: what to say, to whom, how often. However, the communication is not only advertisement, but a system that includes (also ads in media) special offers, loyalty programmes, sponsorship, PR, direct marketing and organisation of the product exposure (shop windows, trade shows, public exhibition).

Communication management includes a variety of aspects that create a coherent and efficient strategy and cannot be done without previous research.